![]() ![]() – so they can build an experience that not only satisfies but also separates them from the competition. Instead, businesses need to treat their eCommerce offering like a new product or service and perform the necessary research and analysis to understand the audience and market – their pain points, frustrations with current industry offerings, what they really want, etc. One of the biggest mistakes a B2B company can make is misunderstanding this and fashioning their online store and presence as just a simple extension of their offline offering. ![]() Setting aside the challenges, eCommerce presents both new and traditional B2B companies with a unique opportunity to redefine their business and reach new markets and audiences. Not defining your target audience correctly or at all In this post, we’ll take a close look at nine of the most common and potentially self-defeating B2B eCommerce mistakes and provide some real-world examples of the tools, strategies, technologies, and tactics you can use today to avoid or overcome them. Softening the blow is the fact that a long list of companies has come before, and the record of their missteps and learnings is well documented. The hard truth is that B2B eCommerce is full of challenges, making it very different from offline sales and even B2C eCommerce. But for the others, however, that do make both a significant investment and commitment, a lack of success can be incredibly frustrating. The poor results shouldn’t be surprising for those who choose the minimalist route, with little or no resources or investments to support it. Instead, they wrangle over the size and scope of their response. As a result, businesses no longer question the need for an eCommerce option. Thanks in large part to COVID, the last of the world’s B2B holdouts have now either been pushed online or out of the way. With global revenues today totaling close to $8 trillion (US) and growing by 18.7% CAGR, B2B eCommerce is simply too big and valuable for any commercial company to ignore or take for granted. ![]() Subscription management solution to maximize recurring revenueįull commerce solution built for digital goods salesĪdditional services to boost online sales ![]() Accept mobile and online payments from buyers worldwide ![]()
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